Madeleine Murrey

Madeleine Murrey has a diverse work experience in digital marketing and customer acquisition. Madeleine is currently working as a Senior Acquisition Marketing Manager at eSalon. In this role, they lead the strategy and execution of paid media across various acquisition channels, focusing on driving direct response conversions at the lowest cost per acquisition. Prior to this, Madeleine worked as an Acquisition Marketing Manager at eSalon and as a Senior Media Buyer at Smashtech, where they created and managed direct response customer acquisition campaigns on Facebook. Madeleine also has experience as a Digital Marketing Manager at Terran, LLC and as a Marketing Manager at Mind Movies LLC, where they implemented optimization techniques and analyzed KPIs to drive customer acquisition and improve subscriber loyalty. Madeleine started their career as a Customer and Marketing Manager at User Research International, where they conducted market research and designed custom programs to optimize ROI. Additionally, they have worked as a freelancer, implementing digital marketing strategies and tactics for small to medium-sized businesses in various industries.

Madeleine Murrey has a Bachelor of Arts (BA) degree from the University of Washington, which they obtained from 2012 to 2014. In 2011, they studied French at Catholique Universite de Paris. Apart from their formal education, they have obtained various certifications in the field of marketing and analytics. These certifications include being a Certified Optimization & Testing Specialist, Certified Customer Acquisition Specialist, Certified Content Marketing Specialist, Certified Ecommerce Marketing Specialist, Direct-Response Copywriting Specialist, Email Marketing Mastery, Advanced Google Analytics, Google Analytics, Google Analytics for Power Users, Google Tag Manager Fundamentals, Google Ads Search Certification, and Inbound Certification.