LF

Lars Frenzel

Head Of Global Buying & Sales at ESCADA

Lars Frenzel has a diverse work experience in the fashion industry. Lars started their career as an intern at Schacky and Jones, where they gained experience in design, public relations, and administration. Lars then worked as an intern at Roeckl Handschuhe & Accessoires GmbH & Co. KG, supporting the product unit bags with tasks ranging from trend research to after-sales. Lars then joined HSE24 Home Shopping Europe GmbH as a trainee in merchandising softgoods. Currently, Lars is working at ESCADA, where they have held various roles, including junior buyer, buyer retail, senior buyer global retail, and most recently, they are the head of buying global retail & outlet. In this position, they oversee the buying activities for ESCADA's global retail and outlet channels along with responsibilities like optimizing sell-through, managing merchandise, and assisting retail stores.

Lars Frenzel completed a Bachelor of Arts (B.A.) degree in Fashion- & Designmanagement from AMD Akademie Mode & Design, attending from 2008 to 2012. Lars then pursued further education at Technische Hochschule Ingolstadt, where they earned a Master of Arts (M.A.) degree in Marketing, Sales and Media, studying from 2012 to 2014.

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Timeline

  • Head Of Global Buying & Sales

    January 1, 2024 - present

  • Head Of Buying Global Retail & Outlet

    September, 2022

  • Senior Buyer Global Retail

    March, 2021

  • Buyer Retail

    February, 2019

  • Junior Buyer

    April, 2018

  • Retail Merchandising Allocator Central Europe

    May, 2015