Mónica Echeverría González

Mónica Echeverría González serves as the Marketing & Communication Manager and Marketing & Development Manager for Executive Education at ESCP Business School since February 2019. Prior to this role, Mónica held the position of Responsable de Marketing at FORMATIK from 2007 to August 2017, where responsibilities included the definition, execution, and evaluation of online and offline marketing strategies, business opportunity exploration, competition analysis, SEO and SEM strategy implementation, online campaign management, and social media engagement. Mónica's earlier experience includes various marketing and communication roles at FORMATIK, Burson-Marsteller, and Servicom, where duties ranged from marketing strategy development to technical customer support. Mónica's educational background comprises a Bachelor's degree in Marketing and Communication from California Southern University, a Master's in Corporate Event Management from Universidad Complutense de Madrid, and an Expert Community Manager certification from Universidad Camilo José Cela, among other qualifications in marketing and e-commerce.