Lucia Vašková

Lucia Vašková is a seasoned marketing professional with extensive experience in email marketing automation and digital strategy. Currently serving as a Senior Email Marketing Automation Team Lead at ESET since September 2017, Lucia has honed expertise in campaign management and customer segmentation. Previous roles include Eloqua Specialist at Kistler Group, where Lucia managed the email marketing process, and various strategic positions at FCB Global and HackerAgency, focusing on digital and CRM strategy for leading automotive brands like ŠKODA and Volkswagen. Lucia's background also features videography, content creation, and marketing internships, complemented by a Master’s degree in marketing communication from Univerzita 'sv. Cyrila a Metoda' v Trnave.