Asif Shaffi

Asif Shaffi is an experienced professional with a career spanning over a decade in key account management and sales. Currently serving as a Senior Key Account Manager and Director of Independent Sales at ESG: Eurosonic Group since February 2019, Asif also holds the position of ASM at RKW Limited since June 2008. In the role at RKW, Asif focuses on managing Independent Electrical and Housewares retailers, as well as national accounts like Tj Hughes, Poundworld, and JTF, while also engaging with key buying groups such as Bira, AIS, and Home Hardware. Educational background includes attendance at Greenhill High School.