Lou Pichard

Lou Pichard has a diverse work experience in the field of SEO and digital marketing. Lou started their career as a Business Developer at Carat Security Group in 2010. In 2013, they worked as a Marketing Executive at Cofely Gient - ENGIE joint venture, where they were involved in market analysis and account management.

From 2014 to 2016, Pichard worked at Mother Goose Venture Developers as an Online Marketing Strategist, focusing on business development and leading the creation of a mobile app.

Lou then joined Publicis Sapient in 2015 as an SEO Consultant, where they worked with clients like Michelin and Nissan Helios. Lou utilized various tools like ScreamingFrog and SEMRush to analyze and optimize websites.

In 2017, Pichard joined FK Agency as a Search Marketing Consultant, where they handled SEO and SEA projects. Lou worked on technical aspects, on-page and off-page strategies, and was involved in ASO and Adwords PPC campaigns.

In 2018, they joined ITELIOS as an SEO Consultant, responsible for providing SEO consulting services. Lou worked on a wide range of tasks, including technical audits, content strategy, and monitoring KPIs.

Currently, Pichard is working as a Manager SEO at Eskimoz since December 2020.

Lou Pichard's education history includes:

- From 2011 to 2015, Lou attended the EM Normandie Business School and obtained a Master's degree in e-marketing, marketing, and digital.

- In 2013, Lou attended the Institute of Management Technology, Ghaziabad for a brief period to study business development, international business, marketing, decision making, and communication.

- From 2009 to 2011, Lou studied at IUT de Saint-Brieuc and obtained a DUT (Diplôme universitaire de technologie) in Techniques de commercialisation, which focuses on marketing techniques.

- In 2013, Lou also participated in a Summer Program at Chongqing University, where the field of study was international business.

In addition to formal education, Lou Pichard has obtained various certifications, including:

- QASEO certification from SeoCamp, obtained in January 2023.

- Certification Bright - Spanish: C1 from BrightLanguage, obtained in November 2020.

- Searchmetrics Green Belt Certification, obtained in December 2016.

- Google Analytics Individual Qualification certification from Google, obtained in October 2019.

- Google Adwords Search Advertising certification from Google, obtained in July 2017.