Tanya Wijenathan

Tanya Wijenathan is an accomplished digital experience professional with extensive expertise in e-commerce and digital marketing within the beauty industry. Currently serving as the Head of Digital Experience at both Makeup Cartel: esmi Skin Minerals + and Nude by Nature since March 2025, Tanya has previously held significant roles including Executive Director of E-Commerce at NARS Cosmetics and Senior Director of E-Commerce at Pat McGrath Cosmetics. With a strong foundation in digital media planning from MediaCom Australia, Tanya advanced to positions such as Director of E-Commerce & Retailer.com at Bumble and bumble and E-Commerce Manager at The Estée Lauder Companies Inc. Tanya's educational background includes a Bachelor of Commerce in Marketing from the University of Technology Sydney and a Diploma in Marketing Management from Macleay College.