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Tanya Wijenathan

Head Of Digital Experience at Makeup Cartel: esmi Skin Minerals +

Tanya Wijenathan is an accomplished digital experience professional with extensive expertise in e-commerce and digital marketing within the beauty industry. Currently serving as the Head of Digital Experience at both Makeup Cartel: esmi Skin Minerals + and Nude by Nature since March 2025, Tanya has previously held significant roles including Executive Director of E-Commerce at NARS Cosmetics and Senior Director of E-Commerce at Pat McGrath Cosmetics. With a strong foundation in digital media planning from MediaCom Australia, Tanya advanced to positions such as Director of E-Commerce & Retailer.com at Bumble and bumble and E-Commerce Manager at The Estée Lauder Companies Inc. Tanya's educational background includes a Bachelor of Commerce in Marketing from the University of Technology Sydney and a Diploma in Marketing Management from Macleay College.

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Makeup Cartel: esmi Skin Minerals +

Makeup Cartel is Australia’s leading, premium ‘clean beauty’ platform. Founded in 2013, the group owns a portfolio of 4 brands that cater to customer’s skin, hair and body. The award-winning, solution focused products are sold through a thriving ecommerce channel and wholesale channel that includes Sephora. With its award-winning, clean products for skin, hair and body, each product is co-formulated by an experienced aesthetician and incorporates the latest science, beneficial ingredients and customer insight. Created by a young mother to support women in achieving real, positive change in their lives - This customer is at the heart of Makeup Cartel, a powerful philosophy that’s driving out performance on every measure.


Headquarters

Bundall, Australia

Employees

11-50

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