Ananya Patra

Performance Marketing Manager at Esper

Ananya Patra has a strong background in digital marketing and has held various roles throughout their career. Ananya most recently worked as a Performance Marketing Manager at Esper, starting in July 2021. Prior to that, they were a Digital Marketing Manager at Aranyani Atelier from May 2020 to December 2020. Ananya also served as a Manager - Digital Marketing at Happay - Expense Management Solution for Businesses from February 2019 to April 2020.

Before that, Ananya worked as a Campaign Manager at Revcloud from April 2018 to September 2018, where they were responsible for online marketing for B2B US clients from various industries. Ananya managed a team and implemented strategies for lead generation and growth. Ananya also analyzed performance and provided feedback to clients.

Earlier in their career, Ananya was a Digital Media Executive at WATConsult from February 2017 to April 2018. Ananya handled online marketing for different brands and collaborated with influencers. Ananya developed digital media strategies and conducted performance analysis.

Ananya started their career as a Business Development Associate at Think & Learn Pvt. Ltd. (Byju's) from May 2016 to August 2016. Ananya also gained experience as a Virtual Marketing Intern at Procter & Gamble in May 2015 and as a Social Media Marketing Intern at Hangrr in June 2014.

Ananya's work experience also includes a research internship at SAMEER (R&D of DIT, Govt of India) in June 2013. Throughout their career, Ananya has demonstrated their expertise in performance marketing, digital media strategies, campaign management, and team leadership.

Ananya Patra completed their Bachelor of Technology (B.Tech.) in Engineering Physics from the Indian Institute of Technology, Guwahati, from 2011 to 2015. Prior to that, they received their secondary higher education from D.A.V Public School from 1996 to 2010.

In addition to their educational qualifications, Ananya Patra has obtained several certifications. Ananya obtained the Google Ads Fundamentals certification from Google in January 2019. Ananya also holds multiple Google Ads certifications, including Google Ads App Certification, Google Ads Display Certification, Google Ads Video Certification, and Google Shopping Ads Certification, all obtained in April 2021. Ananya Patra also obtained the Google Search Ads Certification from Google in April 2020. Furthermore, they obtained the Inbound Marketing certification from HubSpot in August 2016.

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Timeline

  • Performance Marketing Manager

    July, 2021 - present