Heewon Cho

Regional Merchandising Manager

Heewon Cho is an experienced merchandising professional with a comprehensive background in seasonal assortment building and operations across various industries. Currently serving as the Regional Merchandising Manager at Esprit, Heewon Cho leads the strategy for the Women's division and Activewear, optimizing product assortments in over 40 countries. Previous experience includes managing key account supply chain and operations at L'Oreal, where market-specific assortments were developed, and overseeing merchandising operations at Ralph Lauren APAC, contributing significantly to revenue across the Asia-Pacific region. Early career positions at Swarovski and LG Electronics Nordic provided foundational skills in retail coordination and marketing. Heewon Cho holds a Bachelor's degree in International/Global Studies from Kyung Hee University.

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