Irmak Baraş currently serves as the Director of Ecommerce at Esprit, where responsibilities include strategizing site merchandising and overseeing campaigns to enhance user experience. Previously, Irmak held multiple roles at Vodafone, starting as a Marketing Intern and advancing to Global eCommerce Trading Lead, managing seven regional websites and specializing in consumer IoT. An Executive MBA was obtained from Frankfurt School of Finance & Management, following a Bachelor of Engineering in Management Engineering from Istanbul Technical University. Early experiences include part-time roles at various companies during the undergraduate studies, contributing to a strong foundation in marketing and digital sales.
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