Sushmita Payal

Sushmita Payal has a diverse background in marketing and analytics, with significant experience in various roles across multiple organizations. As Marketing Manager at AGS Transact Technologies Ltd, Sushmita was instrumental in designing promotional offers that led to a 44.6% increase in Gross Transaction Volume and played a key role in developing marketing materials and performance metrics. Subsequent roles at Esri as Performance Marketing Analyst and Advertising and Paid Media Strategist involved strategic budget adjustments, audience targeting, and full-funnel demand campaigns. Additional experience includes consulting for Procter & Gamble, where data-driven recommendations improved customer satisfaction, and content creation for Pepper Content. Educational qualifications include a Master of Science in Marketing from Purdue University and an MBA in Marketing from IIM Bodh Gaya, along with a Bachelor's degree in Mechanical Engineering.