Rachel Markwiese

Rachel Markwiese is an experienced Paid Social Media Strategist currently working as a contractor at Esrock Partners since November 2025. Previously, Rachel served as Director of Paid Social at Mediasmith, overseeing comprehensive paid social strategies and campaigns for various B2B and B2C clients, including the significant PetSmart account with an annual ad spend exceeding $30M. Rachel's career includes roles as Associate Director of Paid Social at Real Chemistry, where responsibilities included creating paid social strategies for healthcare accounts, and senior roles at BCV and L2T focused on optimization and execution of social media campaigns across different industries. Rachel holds a degree in Advertising, Marketing, and Communication from Marquette University.