Liliana Fuentes

Liliana Fuentes is an accomplished Executive Director at Essence Corp since January 2016, leading the L Brands Division with a focus on business development, store management, and enhancing brand communication to achieve monthly targets. Previously, Liliana served as Business Development Manager for Travel Retail Las Americas at Mars, Inc., where responsibilities included establishing the business unit and executing market strategies within the duty-free sector. Earlier roles at Mars included In Market Manager for the Caribbean and Travel Retail, overseeing promotional plans and in-store activities to boost brand visibility. Liliana holds a Bachelor of Science in Industrial and Product Design from Universidad Jorge Tadeo Lozano and a Master's degree in Marketing from Pontificia Universidad Javeriana Cali.