EssenceMediacom Australia
Alex Williams is an accomplished marketing and planning professional with extensive experience in leadership roles across multiple prestigious agencies. Currently serving as Head of Planning & Effectiveness and Group Planning Director at PHD since August 2019, Alex has managed high-profile clients including Google, PepsiCo, and Chanel. Prior experience includes strategic positions at Starcom, MediaCom, and Modus Creative, where Alex developed skills in account management, strategy planning, and creative solutions. Early career work as a Junior Account Executive and Creative & Digital Media Apprentice laid a solid foundation for growth in the industry.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.