Blair Smith

Blair Smith is a Senior Manager of Analytics at EssenceMediacom Australia, having transitioned into this role in January 2024 after serving as Analytics Supervisor and Analytics Manager at EssenceMediacom from December 2021 to December 2023. Prior experience includes managerial positions in data sciences at Red Fuse Communications and Wavemaker, focusing on audience segmentation and data management for high-profile clients such as Colgate Palmolive. Earlier roles include leadership in programmatic display activation at Essence, senior analyst duties at Merkle for HBO campaigns, and various analyst positions at PHD related to digital investment for Carnival Cruise Lines. Educational credentials comprise a Master's Degree in Management from the University of Florida and a Bachelor of Science in Advertising from the same institution.