EssenceMediacom Australia
Lucy Woodward currently serves as Associate Strategy Director at EssenceMediacom Australia since October 2023. Prior experience includes roles such as Connections Manager and Investment Manager at Foundation Australia, focusing on the Diageo brand portfolio, and Senior Media Account Manager at Havas People, where strategic media planning supported recruitment efforts. Previous positions also feature media execution at Wavemaker, consulting at PwC, and administrative roles at AHPRA and Macquarie Group. Lucy holds an MSc in Strategic Communications from The London School of Economics and a dual Bachelor's degree in Business Management and Commerce from The University of Queensland. Key achievements encompass launching several significant alcohol brands and leading major advertising campaigns.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.