Michaella Williams

Michaella Williams is a seasoned planning director at EssenceMediacom Australia, focusing on award-winning planning recommendations for FMCG clients, particularly localization of Coca-Cola's global strategies for the Australian market. With a substantial background in media and communications, Michaella previously served as business director at Generation Media, where multiple promotions led to diverse responsibilities in strategy planning and implementation across several international markets. Early career experiences included sales and cashier roles at Bershka, along with various internships and work experiences in public relations and media that helped develop strong organizational, communication, and analytical skills. Michaella holds a degree in Communications and Media from Bournemouth University and possesses A-level qualifications in Media, Sociology, and Psychology.