EssenceMediacom Australia
Sophie Carkeek is a seasoned professional with extensive experience in the media and communications industry. Currently serving as Group Business Director at Involved Media since May 2021, Sophie leads a team to ensure exceptional client outcomes across multiple businesses. Prior to this role, Sophie contributed to MediaCom Australia in strategy and planning for various government projects, and held positions such as Account Director at Cole Media and Head of Planning and Delivery at Wavemaker. Additionally, Sophie's tenure at dentsu X included roles such as Group Client Partner and Senior Director Client Services, where strong strategic partnerships and client service excellence were emphasized. Earlier experience includes positions at Hardie Grant Media, Media Partners, Full Circle, and Spotlight Stores, demonstrating a robust history in media management, account leadership, and strategic execution. Sophie holds a degree from RMIT University.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.