EssenceMediacom Australia
Theresa Lord currently serves as a Client Partner at EssenceMediacom Australia, focusing on the Commonwealth Bank of Australia, and also holds the position of Board Director at East Coast Tasmania Tourism. With a diverse background in marketing and communications, Theresa has previously worked as a Client Director for the Commonwealth Bank of Australia and held roles at Tourism & Events Queensland, MyState Limited as Advertising and Media Manager, and Tourism Tasmania as Manager of Content & Experience. Theresa's extensive experience includes leading a content team, destination marketing, and managing tourism campaigns. Theresa has held significant roles in various organizations, including the Cradle Coast Authority and the Office of Environment and Heritage in New South Wales. An accomplished professional, Theresa has earned several qualifications, including a Bachelor of Business from Swinburne University and participation in leadership programs with Women & Leadership Australia.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.