Aditya Pradipta

Aditya Pradipta is an experienced marketing and digital planning professional with a diverse background spanning over a decade. Currently serving as Associate Partner Planning and Group Head Planning at EssenceMediacom since November 2021, Aditya specializes in Google Ads for the SMB APAC sector and leads SEA market initiatives. Prior experience includes a role as Senior Digital Planning Manager at Havas Group Indonesia, where Aditya managed strategic planning and activation for major clients. Additional roles range from Digital Manager at TCP-TBWA Indonesia, Store Manager at Waroeng Jajanan, to various positions at Dentsu Aegis Network and Telkomsel, focusing on digital media, campaign strategy, and marketing communication. Aditya holds an MBA from Eastern Washington University and a Bachelor's degree in Marketing Management from BINUS University.