Eilly O'Neil Raposo

Vp, Media Planning at essencemediacom

Eilly O'Neil Raposo currently serves as VP of Media Planning at EssenceMediacom since December 2022, focusing on NBCUniversal's NBC and Entertainment Lifestyle Group. Prior experience includes Group Planning Director for the same account at EssenceMediacom and Integrated Media Director for NBC at Spark Foundry. Eilly's career spans various roles in media planning and strategy, including Associate Media Director at Essence, where responsibilities included managing accounts for key networks such as USA Network, E!, and Bravo. Eilly's expertise extends to brand strategy supervision at Horizon Media and integrated media supervision at 360i for FOX Broadcasting Company. Eilly holds a Bachelor of Arts in English with concentrations in Writing and Film Studies from Loyola Marymount University.

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Los Angeles, United States

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essencemediacom

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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.


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