Lauren Kravec

Lauren Kravec is an accomplished media strategist with extensive experience in consumer media and advertising. Currently serving as Associate Director at EssenceMediacom, Lauren specializes in developing media strategies for major clients, utilizing audience insights and syndicated survey tools to inform campaign recommendations. Previous roles include Associate Director of Small Business Media Strategy at Dell and Manager of Strategy & Design at Carat USA, where Lauren led media planning and execution for various pharmaceutical and consumer brands. With additional experience in integrated media planning and marketing internships, Lauren has a strong foundation in managing client relationships and campaign optimizations. Lauren holds a Bachelor's degree in Journalism from Northwestern University and has participated in a Summer Study Abroad program at Charles University.