essencemediacom
Lindsey McGougan is a seasoned professional in performance and analytics with significant experience in marketing and advertising. Currently serving as Group Director and Performance & Analytics Lead at EssenceMediacom since February 2020, Lindsey oversees cross-channel optimization strategies and aligns activation teams to enhance campaign performance for leading clients such as Walgreens and Bose. Prior roles include Director of Advertising at CRAFT | Media/Digital, where Lindsey developed cross-channel strategies to optimize client resources, and Digital Media Manager, focusing on automated reporting systems. Earlier positions involved social media marketing at IJR, public relations at Diamonds International, and client consulting at SEPHORA. Lindsey holds a Bachelor's degree in Advertising from the University of South Carolina.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.