essencemediacom
Philip Segan is an accomplished digital marketing professional with extensive experience in Paid Social and Performance Marketing. Currently serving as the Associate Director of Paid Social at EssenceMediacom since October 2021, Philip leads a team responsible for managing Paid Social and Programmatic activations for PlayStation across the LATAM market. Philip has collaborated with global teams to create effective audience strategies and explore market feasibility, employing A/B tests and Brand Lift Studies to optimize performance. Previous roles include Senior Associate at EssenceMediacom, Associate Campaign Manager at Matterkind, and Assistant Digital Planner at Quigley-Simpson, where contributions included campaign management, training, and execution for notable clients such as Amazon and Chase. Philip holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from California State University, Los Angeles.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.