essencemediacom
Roger Chang currently serves as the Senior Creative Technology Director at EssenceMediacom, leading digital innovation strategies for Google's Modern Marketing in the APAC market. With a robust background in creative technology and strategy, Roger previously held the role of Creative Strategist GCR Tech Lead at Meta, guiding businesses in developing effective social marketing strategies. Experience at Google as Creative Director APAC involved motivating creative teams and managing multiple markets. Roger's earlier roles include founding RE/creation and leading creative efforts at various prestigious firms, such as Arkr Digital, Draftfcb, and Ogilvy & Mather, where a focus on integrating advanced technology with creative vision was paramount. Roger holds a Bachelor’s degree in Nuclear Science from National Tsing Hua University.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.