essencemediacom
Vicki Connerty currently serves as VP Content & Innovation at EssenceMediacom since November 2019, after holding the role of VP Content & Innovation EMEA at Essence from October 2018 to November 2019. In addition to her corporate responsibilities, Vicki has been active as a freelance playwright since 2017, producing several works that have been staged both in the UK and internationally. Previous experience includes leading the Commercial Brand Partnerships team at Global, achieving significant revenue targets in a short timeframe, and directing the brand partnership initiative at Zenith. Vicki's early career features positions at Austereo, Carat, Classic FM, Virgin Radio, and Chrysalis Radio, demonstrating a strong background in advertising and media strategies. Vicki holds a Master of Arts with Distinction in Writing for the Stage and Broadcast Media from The Royal Central School of Speech & Drama, along with a BA Hons in French from the University of Birmingham.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.