Milou de Loo

Milou de Loo is an experienced Web Analyst currently working at Essent since May 2021, focusing on reporting, dashboarding, and analyzing onsite optimization, campaigns, and funnel performance across various segments including brand, acquisition, and B2B. Previously, Milou held the position of Project Manager for Internal Projects at D&W Process Technology and worked as a Web Analyst at both T-Mobile Nederland and Tele2 Nederland, where significant responsibilities included reporting, forecasting, and tag management. Education was completed at Zuyd University of Applied Sciences and Stella Maris College. Proficient in tools such as Adobe Analytics, Google Analytics 360, and Excel, Milou combines operational and tactical advisory capabilities.