ESSENTIAL PARFUMS
Floriane Barbeau is an experienced marketing professional specializing in the luxury and cosmetic industries. Currently serving as the Responsable marketing at ESSENTIAL PARFUMS since October 2022, Floriane leads the development of marketing plans and product launches, including perfumes, candles, and hand creams, while managing digital communication and public relations. Previously, at Groupe Guinot - Mary Cohr, Floriane held the position of Chef de produit maquillage, where strategic analysis and product development were key responsibilities. Additional roles include Chef de Marque Junior for Prada & Valentino Parfums at Puig, Chargée de Communication at diptyque Paris, and various marketing and sales positions at SEPHORA and Galeries Lafayette. Floriane holds an MBA in Marketing Management from ISC Paris and a Master's degree in Marketing Distribution from EMLV.
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ESSENTIAL PARFUMS
At Essential Parfums, we grew from a simple approach: giving perfumers carte blanche to create, with no constraints or limits. We partner with the best master and senior perfumers in the world, carefully sourcing the finest sustainable ingredients whenever possible, to be transformed into olfactory masterpieces. The result is a place to buy uniquely luxurious scents at an accessible price — all wrapped in eco-friendly packaging. We created this brand to share a true passion for the art of scent — therefore, our priority will always be the fragrance itself, rather than the trappings that surround it (like fancy bottles, advertising costs, and licensing fees that tend to muddle the essence of perfumery). As for the ingredients themselves, the costliness and complexity of working with naturals makes them a far rarer find in the fragrance world, but we know that they are well worth the effort to produce perfumes that do justice to each note within. Simplicity is the ultimate sophistication, which is why we focus on a precious handful of natural ingredients over a cacophony of synthetics. A signature scent should speak for itself.