Essentiel Antwerp
Lyse Costa is an accomplished professional with extensive experience in marketing, strategy, and brand development across various prestigious companies. Currently serving as Strategy Director at Essentiel Antwerp since January 2021, Lyse supports the brand's growth and desirability while coordinating sales and marketing teams. As the Founder of IntuiThink since 2011, Lyse provides marketing and retail management consulting services, offering strategic solutions for brand growth. Previous roles include Marketing Director at Essentiel Antwerp, Independent Board Member at KIABI, and Deputy GM Sales & Marketing at Marionnaud-AS Watson, where Lyse significantly enhanced brand visibility and profitability. With a solid educational background, including two Master’s degrees in Marketing and Economics, Lyse Costa possesses a comprehensive skill set in strategic planning, e-commerce, and team leadership within the retail and beauty sectors.
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Essentiel Antwerp
Since its creation in 1999 in Antwerp, the Essentiel Antwerp fashion brand grew up around its basic values: emotion, originality, luxury and passion. Present with its own shops in Belgium, the Netherlands, Germany, UK and France, Essentiel Antwerp is also represented in other European countries and on its way to expand globally. Our Mission ESSENTIEL ANTWERP's Mission is twofold: • bringing fun into Fashion through a subtle mix of prints, colors and fabrics, at an affordable price • plunging into the Essentiel Antwerp world should be an experience leading to dream, emotion and happiness Our Vision We want to: • expand ESSENTIEL ANTWERP 's image globally through the right choice of local distribution channels’ mix • become and remain the undisputed leader in affordable Fashion • increase the importance of accessories to broaden our customers’ reach • ensure constant sales dynamics through multiple collection’s themes per year • optimize our internal processes and supply-chain to increase profitability Our Values Our genuine values are: • Passion: be passionate and enthusiastic in everything you accomplish • Innovation: be creative and innovative all the time; leave your mind open to emotion and feeling • Consistency: spread your image coherently everywhere • Permanent questioning: nothing is due or eternal; continuously question yourself to stay at the top • Integrity: be respectful, human and fair with everyone