Tom Lucarelli

Tom joined Cyrid in 2006 after serving as a marketing consultant for various mid-sized organizations. Over the last 16 years, he has played an integral role in the growth, operational development, client relationships, and technological advancement of the company. Tom, along with founder Mark Dolan, recognized early that digital advertising was modernizing the progression of media planning and strategies. Tom was vital in the launch of Essex Digital Platform (EDP), an advanced digital advertising solution that became the digital support arm of Cyrid Media. EDP is a technology trailblazer and grew rapidly. Over the last 10 years, it has progressed into the gold standard for marketers and business owners looking for a comprehensive approach to digital advertising.

As an experienced traditional and digital strategist, Tom understands the critical nature of leveraging data and properly aligning advertising budgets across both traditional and digital media tactics. He was essential in the decision to merge Cyrid Media and Essex Digital Platform.

Tom is cognizant of the shift and fragmentation of how people consume content and video across multiple devices and sources. Data-driven marketing is the mantra that Tom promotes to the expert team at Cyrid Media, which leads to the success of the clients.

A graduate of Cleveland State University.