Serena Bernardoni

Serena Bernardoni is an experienced marketing and merchandising professional with a strong background in brand management and in-store communication. Currently serving as the Wholesale Brand In-store Communication Manager for Ray-Ban and Oakley at EssilorLuxottica since March 2022, Serena previously held significant roles at KIKO MILANO, where responsibilities included global merchandising and category management from June 2015 to February 2022. Additional experience includes positions as International Merchandising Specialist at Collistar, Visual Merchandising Specialist at L'Oréal, and various marketing roles earlier in Serena's career. Educational credentials include dual degrees in International Management and Business Linguistics from Università Cattolica del Sacro Cuore, completed in 2010 and 2007, respectively.