Virginie Mercier Pitre

Virginie Mercier Pitre is VP Commercial Europe at Essilor. She is also President of Valoptec Association.

She began her career at Essilor International in 1989 where she held various marketing positions, including that of product manager for various Essilor brands (Varilux, Crizal, etc.). In 2000, she took on the Marketing Department of Novisia, the distributor of Nikon brand in EMEA. In 2006, she pursued a commercial career at BBGR, a subsidiary of the group, then took on the Key Accounts Department of Essilor in Europe in 2012 as well as the coordination of Global Accounts in 2016. From 2018, Virginie Mercier Pitre has contributed to numerous commercial synergy projects for the integration of EssilorLuxottica. In 2020, she was appointed VP Commercial of Essilor in Europe, which led her to set up Commercial Excellence projects (customer satisfaction, revenue management and sales effectiveness).