Alina Dutu

Alina Dutu is a seasoned business development and marketing professional with extensive experience in the consumer goods industry. Currently serving as Business Development Manager for the SEE region at Essity, Alina focuses on the Intimate Hygiene categories across various retail environments, achieving significant growth through effective management of commercial KPIs. Previous roles include Customer Marketing Manager at Essity, Senior Retail Marketing Manager at Colgate-Palmolive, and Senior Brand Manager at Hermès, Puig, and Bourjois, where Alina successfully handled marketing strategies, financial management, and category growth. Alina holds a Bachelor's degree in Communication and Public Relations from the University of Bucharest, a Master's degree in Public Relations from SNSPA, and an MBA from the University of Geneva.