Anabel Rodriguez is currently the Direccion Comercial CAM at Essity, where they lead market development and strengthen brand positioning in Central America. They previously served as VP of Commercial for Central America and Mexico at SCA Hygiene Products, driving significant profitability and team motivation. Anabel's extensive experience includes roles in strategic marketing and market intelligence across various organizations, coupled with a strong commitment to mentoring new talent. They hold a Bachelor's degree in Social Communication from Universidad de Costa Rica and are pursuing advanced studies in negotiation, leadership mentorship, and digital business.
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