Andrea M. is an experienced marketing professional with a strong background in brand management and product strategy, currently serving as Brand Manager for TENA Pads & Liners and Brand/Product Manager for TENA MEN at Essity since September 2018. Andrea has developed comprehensive marketing plans and pricing strategies for various products, focusing on customer needs and market dynamics. Previous roles include Product Manager overseeing TENA pads for the Retail and Healthcare markets, Supply Planner managing replenishment in Mexico and Central America, and various marketing positions at other companies, including PLG Capital and Pilgrim's. Andrea holds a Bachelor's degree in Marketing from Universidad Iberoamericana and has acquired additional certifications in Graphic Design and Finance.
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