Christina Bechtel

Christina Bechtel currently serves as Global Associate Brand Communication Manager and Global Digital Content Manager at Essity, overseeing talent-related communications on digital channels and leading the development and execution of the Digital Content Strategy. Prior experience includes roles as Brand Manager for the HealthCare segment in Benelux, where marketing plans were developed and implemented, and as a member of the GO! Graduate Marketing program, where Christina gained expertise across various marketing departments. Prior to Essity, Christina worked at Diversey Deutschland in several marketing roles, including Sector Manager and Junior Portfolio Manager, focusing on marketing plans and market launches. Christina holds a Bachelor of Arts in Business Administration from Baden-Wuerttemberg Cooperative State University.