Danny Murray

Danny Murray is an experienced professional with a robust background in marketing and category management. Currently serving as a Category Manager at Essity since May 2014, Danny has successfully developed and implemented Personal Care category strategies across key accounts, consistently meeting set targets. Prior to this role, Danny was a Consumer Insight Manager at The Co-operative Group, overseeing research projects aimed at strategic development across various business units. Earlier experience includes a significant role as the Global Consumer Insight & Planning Manager for Durex at RB, where Danny led a research team that contributed to a substantial increase in brand sales, as well as a Marketing Analyst position at the Environment Agency, managing B2B communication and supporting legal processes. Danny holds a 2:1 degree in Business Administration (Marketing Route) from The Manchester Metropolitan University.