Lara Haddad

Lara Haddad is an accomplished marketing professional with extensive experience in diverse sectors. Currently serving as the Marketing Manager for MEIA & Turkey at Essity since November 2021, Lara previously held multiple positions at 3M from July 2017 to November 2021, including Safety and Industrial Channel Marketing Manager for the Gulf and Pakistan. Prior to that, Lara was the Specifications and Marketing Manager at Colmef Middle East, successfully positioning the company as a leader in the construction chemicals market. Additionally, Lara founded Green Carrot Saladworks, a unique salad concept, and worked as a Business Development Manager at TK XPORT LLC, where significant growth in market share and customer base was achieved. Lara holds a Bachelor of Business Administration in Management and Marketing from the American University of Beirut.