Lotta Medailleu

Lotta Medailleu serves as the Global Brand Innovation Director at Essity since January 2019, specializing in driving innovative strategies for brands. Prior experience includes a significant tenure at SCA Hygiene Products from October 1997 to January 2019, where Lotta held various leadership roles, including Global Marketing and Communications Director for the TENA brand, focusing on B2B marketing. Lotta's responsibilities encompassed global marketing for heavy incontinence products, TENA Lady, and strategic audience insights for the Home Care sector. Earlier roles include regional marketing management and product management for various personal care brands. Lotta's educational background includes a Master of Science in Business Administration and Economics from the University of Gothenburg, complemented by studies at multiple international institutions.