Yasmina Kawas

Yasmina Kawas is an experienced professional in brand management and marketing, currently serving as an Associate Brand Manager at Essity since September 2024. Prior to this role, Yasmina worked as a Research Analyst at MBC GROUP from March 2022 to July 2024 and held positions such as Sales and Marketing Specialist at Allergan, Public Relations Account Executive at Memac Ogilvy, and Brand Marketing Intern at BAT. Earlier experience includes serving as a Research Media Intern at Ipsos and a Media Planning Intern at Starcom. Yasmina holds a Bachelor of Arts in Communication and Media Studies from the American University of Beirut and a Master of Arts in Leadership and Innovation in Contemporary Media from the American University in Dubai.