Alexandra Hockens

Alexandra Hockens is an accomplished marketing executive with extensive experience in digital product marketing and leadership. At The Estée Lauder Companies Inc., Alexandra served as Vice President, Global Digital Product Marketing and Experience Activation, where a successful activation strategy generated over $3M in incremental direct-to-consumer revenue. Alexandra pioneered the company's first Digital Growth Product Marketing discipline and led initiatives across various roles, resulting in significant revenue uplifts. In addition to a strong background in corporate marketing, Alexandra is the founder of Functional Nutrition NYC and has held positions in product and brand management at Sabre Hospitality Solutions, Communicate Consulting, and Rivulet Communications. Alexandra holds a Master of Science in Human Nutrition & Functional Medicine from the University of Western States and is currently enrolled in the Chief Strategy Officer Executive Education Program at The Wharton School.