Allison Siegel

Allison Siegel has extensive experience in digital project management and creative production, currently serving as a Global Digital Project Manager/Creative Producer at The Estée Lauder Companies Inc. since August 2012. Siegel has successfully led asset integration into a new merchandising platform and directed global digital campaigns for major product launches, including high-traffic sales events. Previous roles include managing seasonal launch plans and overseeing eCommerce merchandising for EsteeLauder.ca, ensuring timely and cohesive execution of marketing strategies. Prior to joining Estée Lauder, Siegel worked as an Administrative Manager and Nutritional Counselor at The Biamonte Center for Clinical Nutrition, where organizational and patient relationship management skills were honed. Siegel holds a Bachelor of Arts degree in Art History from Pratt Institute.