Annaliese E.

Annaliese E. currently serves as a CRM & Analytics Executive at The Estée Lauder Companies Inc. since July 2025, following a robust tenure at Oz Hair and Beauty where roles included CRM & Loyalty Specialist, CRM Coordinator, and Digital Marketing Coordinator from September 2020 to July 2025. Key responsibilities throughout these positions involved developing and executing omni-channel marketing campaigns, analysing CRM performance and A/B tests, optimising customer segmentation, collaborating with various teams, and nurturing loyalty program participants. Previous experience includes roles as a Beauty Advisor at The Body Shop, a High School Tutor, and Casual Sales Assistant positions at The Body Shop and Prouds Jewellers. Annaliese holds a Bachelor's degree in Marketing and Management from the University of Technology Sydney.