Ariana Tatum

Ariana Tatum is an accomplished professional with extensive experience in data management and analytics. Currently serving as Executive Director at The Estée Lauder Companies Inc., Tatum has held key positions including Master Data Management Technology Lead, Global Innovation & Planning Technology, and Consumer Marketing Analytics Technology since September 2019. Prior to this, Tatum was a Senior Manager of Customer Intelligence & Analytics at Tory Burch from July 2014 to September 2019, and a Senior Analyst in Business Intelligence at Sotheby's from June 2011 to July 2014. Earlier career roles include Manager of Marketing Strategy at Cox Target Media, GIS/Mapping Analyst at The Planning Commission, Graduate Instructional Assistant at the University of South Florida, Field Analyst at Biological Research Associates, and Community Liaison Specialist at the U.S. Department of State. Tatum holds a Master's degree in Geographic Information Systems & Spatial Analysis from the University of South Florida and a Bachelor's degree in Geography from Florida State University.