Ingrid Bellman

Ingrid Bellman is a seasoned professional in e-commerce and digital marketing, currently serving as the Nordic Key Account Manager for Pureplay.com at The Estée Lauder Companies Inc. since January 2020, where responsibilities include management of the full Pureplay.com channel in the Nordics. Ingrid has held various roles within The Estée Lauder Companies, including Nordic Digital Activation Manager and Nordic Pure Player Manager, leading e-commerce strategies for a diverse brand portfolio including Estée Lauder and MAC Cosmetics. Prior experience includes B2B Sales Manager at NORDIC WEB TRADING, Ecommerce Manager and Marketing Manager at Eleven AB, as well as positions in production and account management. Ingrid's expertise covers digital and social strategies, content management, and project leadership within the beauty, lifestyle, and FMCG sectors, supported by a diploma from Berghs School of Communication.