Maxine Twigg

Global Analyst, Consumer Engagement Technologies at The Estée Lauder Companies

Maxine Twigg is a Global Analyst specializing in Consumer Engagement Technologies at The Estée Lauder Companies Inc., with experience in leading brand loyalty program implementations and enhancing consumer engagement across multiple regions. Previously, Maxine served as a Global Marketing Associate for Revlon Inc., where strategic activation plans and commercial campaigns were developed. Earlier roles include UX Design Associate at CES, where Maxine managed the design process for a web app builder, and Assistant Brand Manager at Nuria Beauty, focusing on marketing initiatives. Maxine's educational background includes a Bachelor's Degree in Business Administration and Management from the Questrom School of Business, Boston University, and an International Baccalaureate Diploma from UWC South East Asia.

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