Nora Keto

Nora Keto has an extensive background in marketing within the beauty industry, currently serving as the Marketing Director for Clinique at The Estée Lauder Companies Inc. since September 2016, where the focus is on repositioning Clinique as an Active Derma brand in the Travel Retail Worldwide sector. Prior roles include Product & Trade Marketing Director for MAC Cosmetics, overseeing transformation strategies in EMEAI markets, and Marketing Director for Smashbox, where marketing objectives and strategies were developed and implemented. Between April 2008 and September 2016, Nora Keto worked at Make Up For Ever, initially as Regional Marketing Manager for the Middle East, then as Group Manager for International Operational Marketing, and finally as Senior Product Manager for Operational Marketing. Starting a career at Sephora as Education Coordinator, Nora Keto defined training needs and coordinated training programs for numerous stores. Educational achievements include a Master's degree in Marketing from SKEMA Business School and a preparatory degree from Lycée Jean-Baptiste Corot.