Sinead O'Rourke

Sinead O'Rourke is an accomplished Visual Merchandising Design Manager with extensive experience in the beauty and cosmetics industry. Currently employed at AVEDA, Origins, and Bumble and bumble since May 2022, Sinead previously held the same position at Smashbox Bumble and bumble from November 2013 to June 2022. Sinead's career also includes roles such as Visual Merchandising Project Manager at Coty Prestige, Visual Merchandising Manager UK at Jo Malone London, and Visual Merchandising Manager UK & Ireland for Givenchy, Fendi, and Pucci under LVMH. Earlier experience includes Brand Manager at Make Up For Ever and various positions from Makeup Artist to Store Manager at Lancome and The Body Shop, illustrating a strong foundation in both management and creative merchandising within the beauty sector.