Zara Chen

Zara Chen is an experienced professional in visual merchandising and design, with a robust background at The Estée Lauder Companies Inc. from July 2018 to July 2019, where roles included Director and Manager/Associate Design Director of Global Visual Merchandising and Store Design. Zara's responsibilities involved overseeing the makeup category and multi-channel stores, driving innovative design solutions, maintaining visual merchandising standards, and fostering global consistency through collaboration with regional design offices. Prior experience includes serving as an Industrial Designer at MAC Cosmetics, where Zara managed displayers for various store formats, and as a Brand Designer at Hair Philosophy New York, focusing on brand identity and promotional materials. A freelance career spanned several years, encompassing diverse projects in beauty, food, hospitality, education, and real estate. Zara holds a Master’s Degree in Design Management from Pratt Institute and a continuing education course in Brand Identity from the School of Visual Arts.