Amanda Westerbom

Co-Founder at Estrid

Amanda Westerbom has a diverse work experience. Amanda co-founded Estrid in 2018, a Scandinavian body care brand. Prior to that, they worked as a freelancer and consultant starting in 2013, where they had roles as a photographer, retoucher, and photographers assistant. As a photographer, Amanda worked with various clients and publications, including House Magazine, Visit Sweden, and Tom Hope. Additionally, they worked as a retoucher for projects with Wavy Production and BT Studio, working with clients such as GANT and Tiger of Sweden. As a photographers assistant, they gained experience in large commercial productions and was involved in planning, handling, and executing campaigns for clients such as H&M and TV4. In 2016, Amanda joined Tom Hope AB as a marketer, responsible for creating content to drive digital sales and brand awareness.

Amanda Westerbom started their education at Uppsala University from 2009 to 2011, where they pursued the Ekonomprogrammet field of study. After that, they attended Gamleby School of Photography from 2011 to 2013, focusing on Commercial Photography. Amanda successfully earned a Kvalificerad yrkeshögskoleexamen degree during their time at the photography school.

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